Objective:
To build the capacity of 200 SayPro staff members and strategic partners through comprehensive training on SayPro’s Communications Strategy. This initiative ensures consistent, effective messaging and enhances collaboration across all levels of the organisation and its network.
Details
Who is Targeted?
- SayPro internal staff (national and regional offices)
- Communications teams from partner organisations (government departments, TVET colleges, NGOs)
- Key stakeholders involved in SayPro’s youth empowerment and partnership programmes
Training Focus Areas:
- SayPro’s brand and communication guidelines
- Messaging frameworks aligned to SayPro’s programmes (Ready2Work, Skills2Succeed, etc.)
- Use of digital tools and platforms for communication (social media, webinars, newsletters)
- Stakeholder engagement and partnership communications
- Crisis communication and reputation management
- Monitoring and evaluating communication impact
Training Approach
- Modular Workshops: Interactive sessions combining theory, practical exercises, and role-plays.
- Online Learning: Recorded webinars and e-learning modules accessible on-demand.
- Coaching and Mentoring: Follow-up sessions to support practical application.
- Resource Toolkit: Participants receive communication templates, guides, and best practice checklists.
Expected Outcomes
- Enhanced communication skills and strategic alignment across SayPro teams and partners.
- Improved consistency and professionalism in all SayPro communications.
- Stronger collaboration and message coherence between SayPro and partners.
- Increased ability to leverage communication for programme advocacy and stakeholder engagement.
- A trained cohort of communications champions within SayPro and partner organisations.
Monitoring & Reporting
- Training attendance records and completion certificates.
- Pre- and post-training assessments to measure knowledge gains.
- Feedback surveys to continuously improve training content and delivery.
- Tracking of communication outputs linked to trained personnel.
Conclusion
Training 200 personnel on SayPro’s Communications Strategy is a critical investment to ensure unified, impactful communication that supports SayPro’s mission of youth empowerment through partnership and collaboration. This target fosters organisational growth and enhances SayPro’s national presence and programme success.