Author: Puluko Graham Nkiwane

SayPro proudly announces a strategic partnership with Accenture to deliver an intensive Digital Marketing up‑skilling programme for 50 high‑potential individuals from at‑risk and under‑represented communities in Africa. The initiative aligns with SayPro’s mission to unlock opportunity for young people, women, and persons with disabilities, while supporting Accenture’s global Skills to Succeed agenda.

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Programme highlights

Pillar	What participants receive	Impact goal
World‑class curriculum	40 hours of instructor‑led sessions on SEO, SEM, social, programmatic, analytics, AI‑powered marketing, and campaign planning.	Build job‑ready hard skills mapped to HubSpot, Google, and Meta certification paths.
Hands‑on projects	Team‑based capstone for a local NGO or SME, mentored by Accenture Digital consultants.	Produce a measurable campaign that raises real‑world brand awareness or revenue by ≥ 15 %.
Soft‑skills accelerator	Workshops on client presentations, negotiation, cross‑cultural comms, and agile teamwork, integrated from SayPro’s Communication Skills course.	Strengthen employability and leadership confidence.
Career pathway support	CV clinics, mock interviews, portfolio reviews, and access to SayPro’s employer network plus Accenture’s talent pipeline.	Achieve 80 % placement or entrepreneurial launch within six months.
Inclusive enablement	Stipends for data, transport, and accessibility tech; sessions offered in English, French, and Portuguese.	Remove economic and language barriers so every learner can succeed.

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Key milestones

1. Recruitment (May – June 2025): Call‑for‑applications promoted via SayPro hubs in South Africa, Nigeria, Kenya, Ghana, and Rwanda.
2. Bootcamp launch (July 2025): Hybrid delivery—virtual masterclasses plus in‑person pop‑up labs in Johannesburg and Nairobi.
3. Capstone showcase (September 2025): Demo Day where teams pitch campaigns to Accenture executives, local brands, and investors.
4. Certification exams (October 2025): Learners sit for industry‑recognized credentials (Google Ads, Meta Certified Digital Marketing Associate, HubSpot Content Marketing).
5. Job‑matching & incubation (Nov 2025 – Apr 2026): Ongoing mentorship, micro‑grants for start‑ups, and quarterly impact tracking.

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Voices from the partnership

“Digital marketing is a gateway to global opportunity. Together with Accenture, we’re ensuring that Africa’s youth—especially women and people with disabilities—aren’t left behind.”
Puluko Graham Nkiwane, Chief Marketing Officer, SayPro

“This collaboration embodies our commitment to skills development and inclusive growth across the continent.”
Ethel Dlamini, Managing Director, Accenture South Africa

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About SayPro
SayPro is a leading youth‑development institution that empowers communities across Africa through technology, health, and education programmes, with a strong focus on women, youth, and persons with disabilities.

About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud, and security. Combining unmatched experience and specialized skills, Accenture works at the intersection of business and technology to help clients improve performance and create sustainable value.

This is to officially delegate Moses Mnisi to represent and work on behalf of SayPro Chief Marketing Royalty Puluko Nkiwane on all matters related to SCMR-14 SayPro Bulk Digital Communication Office.

Mr. Mnisi is hereby authorized to engage, coordinate, implement, and oversee activities, tasks, and communication under this initiative as directed by SayPro leadership. He is expected to uphold the values, standards, and objectives of SayPro throughout this assignment.

Please extend full cooperation to Mr. Mnisi in the execution of his duties.

Job Description

Email Marketing Campaigns

• List Management: Organize and segment email lists for targeted communication
• Template Design: Create branded email templates
• Campaign Management: Plan and schedule email campaigns
• Personalization: Use personalization tags to address recipients by name or interest
• A/B Testing: Test different email versions to determine effectiveness
• Analytics and Reporting: Track open rates, clickthrough rates, and other metrics
• Compliance: Ensure adherence to email marketing regulations (e.g., CANSPAM, GDPR)
• SMS Marketing
• Message Creation: Write concise, engaging SMS messages
• Targeting: Segment audience for targeted SMS delivery
• Scheduling: Set up automated sending times
• Analytics: Monitor delivery rates, response rates, and optouts
• Compliance: Follow SMS marketing regulations (e.g., TCPA)
• Push Notifications
• Setup: Configure push notification services for mobile apps and websites
• Message Design: Create engaging and actionable notifications
• Segmentation: Target specific user segments based on behaviour or demographics
• Timing: Schedule notifications for optimal engagement
• Analytics: Measure notification performance and user interactions
• Social Media Campaigns
• Content Creation: Develop graphics, videos, and text posts
• Scheduling: Plan and automate social media posts
• Engagement: Monitor and respond to comments and messages
• Advertising: Create and manage paid social media ads
• Analytics: Track engagement metrics and campaign performance
• Online Surveys and Polls
• Survey Design: Create engaging and relevant surveys
• Distribution: Send surveys via email, social media, or website popups
• Data Collection: Gather and analyse survey responses
• Reporting: Generate reports on survey findings and insights
• Webinars
• Planning: Organize webinar topics, speakers, and schedules
• Promotion: Send invitations and reminders via email and social media
• Hosting: Manage the technical aspects of the webinar
• Follow up: Send post webinar surveys and thankyou emails
• Analytics: Track attendance, engagement, and feedback
• Direct Messaging (DM)
• Platform Selection: Use platforms like LinkedIn or Facebook for direct messaging
• Personalization: Customize messages for individual recipients
• Campaign Management: Plan and execute DM campaigns
• Tracking: Monitor response rates and interactions
• Chatbots
• Setup: Implement chatbots on websites and social media
• Design: Create conversation flows and scripts
• Integration: Connect chatbots with CRM and other systems
• Monitoring: Track interactions and adjust responses as needed
• Mobile App Notifications
• Setup: Configure push notifications within mobile apps
• Content Creation: Develop notification messages and visuals
• Targeting: Segment users for personalized notifications
• Analytics: Monitor notification effectiveness and user engagement
• Content Distribution
• Content Creation: Develop articles, blogs, and multimedia content
• Platform Management: Distribute content via email, social media, and other channels
• Scheduling: Automate content posting and updates
• Analytics: Track content performance and audience engagement
• Affiliate Marketing
• Partner Recruitment: Find and onboard affiliate partners
• Campaign Management: Track affiliate performance and commissions
• Content Creation: Provide affiliates with branded content and banners
• Analytics: Measure the effectiveness of affiliate campaigns
• Influencer Marketing
• Partner Selection: Identify and collaborate with influencers
• Content Creation: Develop sponsored content and campaigns
• Management: Oversee influencer activities and ensure brand alignment
• Analytics: Track campaign reach, engagement, and ROI
• Video Marketing
• Production: Create promotional and educational videos
• Distribution: Share videos via email, social media, and websites
• Engagement: Monitor viewer interactions and feedback
• Analytics: Analyse video performance metrics
• Digital Advertising
• Ad Creation: Develop ads for display, search, and social media
• Targeting: Define audience segments for ad campaigns
• Budget Management: Allocate and monitor ad spend
• Analytics: Track ad performance and ROI
• Content Syndication
• Distribution: Share content across multiple platforms and websites
• Strategic Partnerships: Collaborate with content syndication networks
• Monitoring: Track content reach and performance
• Optimization: Adjust strategies based on performance data
• Email Newsletters
• Design: Create visually appealing newsletter templates
• Content: Develop engaging content for subscribers
• Segmentation: Target specific subscriber segments
• Analytics: Measure open rates, clickthrough rates, and other metrics
• Digital Flyers
• Design: Create digital flyers for promotions and events
• Distribution: Share via email, social media, and websites
• Tracking: Monitor engagement and response rates
• Online Ad Retargeting
• Setup: Implement retargeting ads to reach users who have interacted with your brand
• Ad Design: Create ads tailored to retargeted audiences
• Analytics: Track the performance and conversion rates of retargeting ads
• eBooks and Whitepapers
• Creation: Develop in-depth content for lead generation
• Distribution: Promote via email and download gates on websites
• Analytics: Track downloads, engagement, and leads generated
• Virtual Events
• Planning: Organize virtual conferences, trade shows, and workshops
• Promotion: Send invitations and reminders through email and social media
• Hosting: Manage event platforms and technical aspects
• Follow up: Send post event surveys and thankyou messages
• Analytics: Measure attendance, engagement, and feedback

Attendee: Puluko Nkiwane
Position: Chief Marketing Officer (CMO)
Organization: SayPro
Date of Session: 08 May 2025
Location: Online / Johannesburg, South Africa

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1. Purpose of Attendance

Puluko Nkiwane, Chief Marketing Officer of SayPro, attended the Jobs Fund Briefing Session to gain critical insights into the 12th Call for Proposals, which focuses on “Breaking Barriers to Employment in the Green and Informal Economies.” The objective of attending was to explore funding opportunities, understand proposal requirements, and assess strategic alignment between SayPro’s initiatives and the Jobs Fund’s priorities.

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2. Session Overview

The Jobs Fund, an initiative of the South African National Treasury, launched its 12th Call for Proposals to support innovative, scalable projects that create sustainable employment opportunities. The focus areas for this round are:

• Green Economy – including initiatives in renewable energy, sustainable agriculture, waste management, and circular economy ventures.
• Informal Economy – targeting micro-enterprises, informal traders, and other underserved employment sectors.

The session covered the following key components:

• Eligibility and selection criteria
• Funding model and co-financing requirements
• Proposal development guidelines and timelines
• Success metrics and impact measurement
• Q&A with fund administrators and past grantees

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3. Key Takeaways

• Target Beneficiaries: Youth, women, and disadvantaged communities remain key focus groups.
• Project Requirements: Proposals must present a clear employment creation model, with demonstrable and measurable outcomes.
• Funding Structure: A minimum of 50% co-financing (cash or in-kind) is required from applicants.
• Sustainability: Emphasis on long-term job sustainability and ecosystem development.
• Partnerships: Collaboration with other NGOs, private sector entities, or government stakeholders is encouraged

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4. Relevance to SayPro

SayPro’s ongoing work in youth skills development, entrepreneurship, and community upliftment positions it as a strong candidate for this funding opportunity. Key areas of synergy include:

• Green skills training and environmental education programs
• Informal sector business incubation and mentorship
• Community recycling and circular economy initiatives

Puluko Nkiwane identified strong potential for SayPro to lead or co-lead a proposal, especially given the organization’s national reach and programmatic expertise.

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5. Recommended Actions

• Convene internal stakeholders to assess potential project ideas and funding alignment
• Initiate concept note drafting process
• Identify potential partners and stakeholders for collaboration
• Develop a full proposal aligned with Jobs Fund submission guidelines and deadlines

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Report Prepared By:
Puluko Nkiwane
Chief Marketing Officer
SayPro

Date: 11 May 2025
Occasion: SayPro Global Mother’s Day Celebration

Good day to all members of the SayPro family, our esteemed partners, and to the incredible mothers joining us today—whether in person or in spirit.

As Chancellor of SayPro, my focus is on the overarching vision for education and growth. I am privileged to guide an institution that believes in empowering minds and uplifting lives. But as I stand before you today, I am reminded of something that transcends all educational systems, something even more foundational than curricula and classrooms: the impact of mothers.

Mothers are our first teachers, our first mentors, and the first ones to invest in our potential. Before any degree, before any textbook, before any formal learning began—a mother’s love, care, and guidance shaped our futures.

At SayPro, we are driven by the belief that education is the key to unlocking potential and changing the world. But what is education without the foundation of a mother’s nurturing influence? What is knowledge without the wisdom that comes from the care, sacrifice, and resilience that mothers embody?

The theme of this year’s Mother’s Day, “Empowered Women, Empower Generations,” rings true, not only in education, but in life itself. When we empower mothers, we empower entire generations. When we support mothers in their pursuit of knowledge, independence, and leadership, we are creating a ripple effect that reaches beyond individual lives. We are transforming communities, countries, and societies.

I have had the honor of seeing mothers—often quietly and without recognition—work tirelessly to ensure that their children, their families, and even their communities have access to education and opportunities. These mothers are the unsung heroes of our educational systems. They advocate for better schools, they push for more equitable opportunities, and they create environments where learning is valued above all.

At SayPro, we are committed to being part of that transformation. We are committed to ensuring that every mother, whether at home or in the workplace, has the support, the tools, and the recognition she deserves to continue being the powerful agent of change she already is.

To the mothers in our community, our staff, and our programmes: we see you. You are the quiet leaders who inspire us every day. You are the educators and the change-makers. You are the ones who nurture not just minds, but hearts.

Today, as we celebrate Mother’s Day, I want to leave you with this message: Mothers are the cornerstone of every society, and their work, often done in the background, is the most important work of all.

Happy Mother’s Day 2025.
Thank you for your love, your strength, and your unwavering commitment to building a brighter, better future.

Thank you.

Date: 11 May 2025
Occasion: SayPro Global Mother’s Day Celebration

Good morning, SayPro family, colleagues, partners, and most importantly—our beloved mothers.

Today, we celebrate not just a holiday, but a legacy. A lifelong commitment. A profound role that shapes nations and transforms generations. On this Mother’s Day 2025, we honour the women who are—before anything else—developers of life, of people, and of purpose.

As SayPro’s Chief Development Officer, my work focuses on building—building resources, programmes, partnerships, and sustainable systems that uplift lives. But when I reflect on where true development begins, I find the answer at home—with our mothers.

Mothers are the world’s first developers. Long before formal systems take shape, mothers are already nurturing growth—instilling values, encouraging potential, and making sacrifices to ensure others can thrive. They do what we in development call the “groundwork”—quietly, consistently, and with unmatched devotion.

This year’s theme, “Empowered Women, Empower Generations,” is one we live by at SayPro. But it’s also one we see—in every mother who joins a learning programme, who starts a small business, who advocates for her children, or who finds her own voice after years of silence. These are the women developing not only their lives but entire communities.

To our partners and donors, I want to say: when you invest in SayPro, you are not just investing in programmes—you are investing in mothers who multiply that impact tenfold. You are fuelling the courage of women who are changing the trajectory of future generations.

To the mothers in our programmes and on our teams: your presence is not incidental—it is essential. You bring a kind of leadership that no manual can teach. Your empathy is strategy. Your resilience is structure. Your love is the true foundation on which development stands.

And to every mother listening today—whether you feel seen or unseen, supported or struggling—please know this: you are not alone, and your work matters more than words can express.

So today, we celebrate you not only with flowers or words—but with a renewed commitment: to build systems that support you, that value your contribution, and that empower you to rise even higher.

Happy Mother’s Day 2025.
You are the architects of the future. We thank you. We honour you. We grow because of you.

Thank you.

Date: 11 May 2025
Occasion: SayPro Global Mother’s Day Celebration

Warm greetings to our SayPro colleagues, partners, supporters, and most importantly—to the mothers joining us here today, in spirit, or across our global platforms.

As Chief Strategic Partnership Officer, my daily work revolves around building bridges—between organisations, communities, and causes that matter. And today, as we celebrate Mother’s Day 2025, I want to take a moment to reflect on the most powerful partnership of all: the one between a mother and the future.

Mothers are our first collaborators in life. They give without limits. They believe when no one else does. They carry hope in their hands and possibility in their hearts. They are the original changemakers, building families, shaping character, and holding together communities with resilience that inspires every partnership I’ve ever seen succeed.

This year, SayPro celebrates under the powerful theme: “Empowered Women, Empower Generations.” And I can think of no better example of that than the women—especially mothers—who drive transformation not through headlines or titles, but through consistent, quiet courage.

Our partnerships at SayPro often begin with shared goals—skills development, youth empowerment, education access. But the magic truly happens when we involve mothers. Whether it’s a mother supporting her child’s education, joining a training programme herself, or mentoring others in her community, we see ripple effects that reach far beyond our planning documents.

We often talk about return on investment in partnerships—but the return on empowering mothers is exponential. Empowered mothers raise empowered children. Empowered mothers lead thriving communities. Empowered mothers build sustainable futures.

To the mothers in our SayPro family—staff members, participants, and supporters—you are not just part of our vision. You are our partners in that vision. You remind us that transformation begins at home, and that the most meaningful partnerships are grounded in trust, care, and consistency—values mothers live out every single day.

So, on this special day, I honour each of you—for the strength you bring, the wisdom you share, and the partnerships you’ve built with life itself.

Happy Mother’s Day 2025.
Let us continue to walk hand-in-hand with the world’s greatest partners: mothers. Because when they rise, we all rise.

Thank you.

Date: 11 May 2025
Occasion: Global Mother’s Day Celebration – SayPro

Good day to all SayPro staff, partners, community members, and above all—our remarkable mothers.

Today, as we mark Mother’s Day 2025, I speak not only as SayPro’s Chief Legal Officer, but as a son, a colleague, and an advocate for justice who has witnessed firsthand the power and perseverance of mothers—many of whom have held their families, their communities, and even this nation together during the most trying times.

The law teaches us that every person is entitled to dignity, equality, and protection. But long before any rights are written into constitutions or laws, mothers are already practicing those values—instilling fairness, protecting the vulnerable, and fighting daily battles for those they love.

Our theme this year, “Empowered Women, Empower Generations,” is a legal truth, a moral truth, and a lived truth. Empowerment is not just about opportunity—it’s about justice. It’s about ensuring that women, especially mothers, are seen, heard, respected, and protected by the systems that govern us.

Too often, mothers do the invisible labour that holds our societies together—work that goes unpaid, underappreciated, and sometimes even unrecognized by the law. At SayPro, we are committed to building systems of fairness—where mothers are not expected to sacrifice everything, but are instead supported, uplifted, and empowered to lead without limitation.

I’ve seen it across our communities: mothers who face legal, economic, and social barriers—but still rise. Still fight for their children’s futures. Still pursue education, defend their rights, and demand better. These women are not only caregivers. They are legal advocates in their own right—champions of justice, dignity, and progress.

To the mothers in our programmes, our workforce, and our extended SayPro family, we thank you. Your strength reminds us of why justice matters. Your example challenges us to build fairer systems. Your love teaches us the true meaning of leadership.

And to every mother across the world—we honour you not only with our words, but with our ongoing work to ensure that you are protected, empowered, and free to become all you dream to be.

Happy Mother’s Day 2025.
May your rights always be upheld, your sacrifices always remembered, and your power never underestimated.

Thank you.