SayPro Core Competency Requirement

SayPro Requirement:
A strong understanding of communication strategies, with demonstrated expertise in crisis communication, media relations, and strategic messaging across diverse audiences and platforms.

Key Competency Areas:

1. Strategic Communication Planning
   • Ability to develop, implement, and evaluate comprehensive communication strategies aligned with organizational goals.
2. Crisis Communication Management
   • Skilled in preparing for and responding to communication crises with timely, transparent, and reputationally sensitive messaging.
   • Experience in developing crisis communication plans and protocols.
3. Media Relations Expertise
   • Proven ability to build and manage relationships with journalists, media houses, and communication agencies.
   • Capacity to prepare press kits, organize media briefings, and coordinate interviews or public statements.
4. Audience-Centered Messaging
   • Proficient in tailoring messages for different internal and external stakeholders, including staff, listeners, sponsors, and government partners.
5. Digital & Social Media Communication
   • Understanding of multi-platform communication tools, with an ability to manage narratives across traditional media, social media, and emerging platforms.

Preferred Evidence of Competency:

• Portfolio of past communication strategies or media campaigns
• Sample crisis response or stakeholder engagement plans
• Track record of successful media outreach or coverage