Digital Engagement Target – Q2 (April–June 2025)
Objective:
SayPro targets a 15% increase in website traffic during Q2 2025, driven by the publication and promotion of comprehensive partnership performance reports.
📈 Performance Indicators
| Metric | Baseline (Q1 2025) | Q2 Target | Data Source |
|---|---|---|---|
| Total website visits | 10,000 | 11,500 | Google Analytics / Web Insights |
| Report landing page views | 2,500 | 3,000+ | Page-specific analytics |
| Downloads of published reports | 750 | 900+ | PDF download tracker |
| Time spent on report pages | Avg. 2.5 minutes | Avg. 3+ minutes | Engagement analytics |
🛠️ Supporting Activities
- Publish 3 visually engaging and content-rich reports by 25 June 2025.
- Promote reports via SayPro’s newsletter, LinkedIn, and Twitter/X.
- Use SEO-optimized summaries, success stories, and multimedia highlights.
- Add CTA buttons for sharing, feedback, and downloading.
📊 Monitoring Frequency
- Weekly web traffic reports
- Monthly summary of performance metrics
- Post-report publication analytics review within 5 days
✅ Success Definition
- Minimum 15% increase in unique visits to www.saypro.online
- Higher engagement time and sharing activity on report pages
- Demonstrated referral traffic from partners and stakeholders
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