SayPro (South African Youth Projects), a leading nonprofit and internationally recognized training provider, has announced a strategic partnership with global consulting firm Accenture to provide digital marketing training to 50 young South Africans. This initiative is part of a broader effort to bridge the digital skills gap and enhance youth employability in South Africa’s fast-evolving digital economy.
About SayPro
Founded in 2005 by Neftaly Malatjie, SayPro is an internationally recognized, certified, and accredited company with SETA, Oracle, Microsoft, and other service providers. SayPro offers online training, courses, and consulting services to individuals, non-profit organizations, corporate businesses, government departments, and international institutions. The organization is dedicated to reducing youth unemployment and empowering young South Africans through various initiatives.
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud, and security. In South Africa, Accenture’s Skills to Succeed initiative has been instrumental in providing skills development, entrepreneurship, and job opportunities to disadvantaged youth. Through strategic partnerships, Accenture continues to drive economic inclusivity and empower individuals to participate in the digital economy. accenture.com+1accenture.com+1accenture.com
Training Program Details
The digital marketing training program will equip participants with the necessary skills to navigate and succeed in the digital landscape. The curriculum is designed to provide practical knowledge and hands-on experience in various aspects of digital marketing, including social media marketing, search engine optimization (SEO), content creation, and online advertising. Upon completion, participants will be better positioned to pursue careers in digital marketing or enhance their existing business ventures.
Empowering Through Skills
The training program will focus on key competencies required in today’s digital economy, including:
- Search Engine Optimization (SEO)
- Social Media Strategy and Management
- Content Marketing
- Email and Mobile Marketing
- Data Analytics for Marketing
- Digital Advertising (Google Ads, Meta platforms)
Participants will also benefit from career readiness support, including mentorship, resume development, and job placement assistance.
Tackling Youth Unemployment
South Africa faces one of the world’s highest youth unemployment rates. This program is designed to be more than just technical training—it’s about economic empowerment. By equipping participants with in-demand digital skills, SayPro and Accenture are providing pathways to employment, freelancing, and entrepreneurship.
“This partnership marks a significant step forward in our mission to empower youth with future-ready skills,” said Neftaly Malatjie, CEO of SayPro. “We are excited to work with Accenture to open doors for young people who have the talent but lack the resources.”
Corporate Social Responsibility in Action
Accenture’s involvement comes through its Skills to Succeed program, which aims to equip millions globally with the skills to get a job or build a business. In South Africa, the initiative is focused on creating inclusive economic growth by supporting disadvantaged communities through training and mentorship.
“At Accenture, we believe that talent and potential are equally distributed—but opportunities are not,” said [Accenture South Africa representative]. “Through our collaboration with SayPro, we aim to change that.”
Program Outcomes and Future Plans
Upon successful completion, participants will receive a recognized certificate of completion, and top performers will have access to internship or job placement opportunities within Accenture’s network or with partner organizations.
SayPro and Accenture also aim to scale the program in 2026, targeting up to 500 learners across multiple provinces, with a long-term goal of reaching 5,000 individuals by 2030.
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