SayPro proudly announces a strategic partnership with Accenture to deliver an intensive Digital Marketing up‑skilling programme for 50 high‑potential individuals from at‑risk and under‑represented communities in Africa. The initiative aligns with SayPro’s mission to unlock opportunity for young people, women, and persons with disabilities, while supporting Accenture’s global Skills to Succeed agenda.
Programme highlights
| Pillar | What participants receive | Impact goal |
|---|---|---|
| World‑class curriculum | 40 hours of instructor‑led sessions on SEO, SEM, social, programmatic, analytics, AI‑powered marketing, and campaign planning. | Build job‑ready hard skills mapped to HubSpot, Google, and Meta certification paths. |
| Hands‑on projects | Team‑based capstone for a local NGO or SME, mentored by Accenture Digital consultants. | Produce a measurable campaign that raises real‑world brand awareness or revenue by ≥ 15 %. |
| Soft‑skills accelerator | Workshops on client presentations, negotiation, cross‑cultural comms, and agile teamwork, integrated from SayPro’s Communication Skills course. | Strengthen employability and leadership confidence. |
| Career pathway support | CV clinics, mock interviews, portfolio reviews, and access to SayPro’s employer network plus Accenture’s talent pipeline. | Achieve 80 % placement or entrepreneurial launch within six months. |
| Inclusive enablement | Stipends for data, transport, and accessibility tech; sessions offered in English, French, and Portuguese. | Remove economic and language barriers so every learner can succeed. |
Key milestones
- Recruitment (May – June 2025): Call‑for‑applications promoted via SayPro hubs in South Africa, Nigeria, Kenya, Ghana, and Rwanda.
- Bootcamp launch (July 2025): Hybrid delivery—virtual masterclasses plus in‑person pop‑up labs in Johannesburg and Nairobi.
- Capstone showcase (September 2025): Demo Day where teams pitch campaigns to Accenture executives, local brands, and investors.
- Certification exams (October 2025): Learners sit for industry‑recognized credentials (Google Ads, Meta Certified Digital Marketing Associate, HubSpot Content Marketing).
- Job‑matching & incubation (Nov 2025 – Apr 2026): Ongoing mentorship, micro‑grants for start‑ups, and quarterly impact tracking.
Voices from the partnership
“Digital marketing is a gateway to global opportunity. Together with Accenture, we’re ensuring that Africa’s youth—especially women and people with disabilities—aren’t left behind.”
Puluko Graham Nkiwane, Chief Marketing Officer, SayPro
“This collaboration embodies our commitment to skills development and inclusive growth across the continent.”
Ethel Dlamini, Managing Director, Accenture South Africa
About SayPro
SayPro is a leading youth‑development institution that empowers communities across Africa through technology, health, and education programmes, with a strong focus on women, youth, and persons with disabilities.
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud, and security. Combining unmatched experience and specialized skills, Accenture works at the intersection of business and technology to help clients improve performance and create sustainable value.
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