SayPro Research and Analysis Template

Document Title: Strategic Partner & Competitor Research Report
Prepared by: [Your Name / Team Name]
Date: [MM/DD/YYYY]
Target Organization: [Name of Partner or Competitor]

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📌 1. Basic Organization Overview

Field	Details
Organization Name	[Insert Name]
Type of Entity	(e.g., Sports League, Brand, Non-Profit, University, Media Platform)
Industry Segment	(e.g., Professional Sports, Fitness, Youth Development, Sports Marketing)
Country/Region	[Insert Location]
Year Founded	[Insert Year]
Website	[Insert URL]
Key Contacts	[Names, Titles, Emails, LinkedIn if available]

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📌 2. Market Reach & Audience Profile

Metric	Details
Total Audience/Reach	[Estimated audience or fan base size]
Social Media Followers	[Breakdown by platform: Instagram, X/Twitter, YouTube, TikTok, LinkedIn]
Media Coverage	[Recent major press, articles, or features]
Target Demographics	[Age, location, interests, income level, etc.]
Event Participation	[Average attendance or participation numbers]
Global or Regional Influence	[Local, national, regional, global]

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📌 3. Engagement & Digital Performance

Metric	Details
Engagement Rate (Social Media)	[Average %]
Content Formats	(e.g., Video, Livestreams, Short-form Reels, Blogs)
Campaign Examples	[Name + short description of recent digital campaigns]
Website Traffic (if public)	[Monthly visits, bounce rate, etc.]
Email List Size / Open Rate	[If available]

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📌 4. Strategic Fit with SayPro

Criteria	Evaluation
Shared Values or Mission	(e.g., community upliftment, innovation, youth development)
Complementary Strengths	(What SayPro offers vs. what they bring)
Past CSR or Sports Collaborations	[Any history of socially responsible partnerships]
Innovation Potential	(Likelihood to collaborate on new models, tech, or campaigns)
Alignment with SCSPR-71 Themes	(Yes/No – and how)
Potential Partnership Models	(Sponsorship, co-branding, knowledge sharing, activation)

🔎 Strategic Fit Score: [1–5, where 5 = highly aligned]

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📌 5. Competitor Benchmarking (if applicable)

Competitor Name	Strengths	Weaknesses	SayPro Advantage
[Competitor A]	[Strengths]	[Weaknesses]	[SayPro’s unique value]
[Competitor B]	[Strengths]	[Weaknesses]	[SayPro’s unique value]

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📌 6. Risks & Considerations

Risk	Details	Mitigation Strategy
Brand Misalignment	[e.g., conflicting values]	Clarify terms in MoU
Reputational Issues	[Any past scandals]	Conduct deeper due diligence
Market Saturation	[Overexposure in same demographic]	Niche targeting strategy
Operational Complexity	[Challenging integration or delivery]	Assign project manager early

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📌 7. Recommendation & Next Steps

• Summary:
  [Brief summary of findings, feasibility, and potential ROI of this partnership]
• Recommendation:
  • Proceed to proposal phase
  • Explore informal collaboration
  • Monitor for future opportunity
  • Not a fit at this time
• Suggested Next Actions:
  1. [Contact key stakeholder]
  2. [Schedule intro meeting or send pitch deck]
  3. [Draft preliminary proposal or MoU]

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📎 Attachments (Optional)

• Social media analytics screenshots
• Media coverage links or PDFs
• Organization profile one-pagers
• Partnership case studies or impact reports

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✅ Formats Available

Would you like this as:

• Google Docs (editable template)
• Excel/Sheets format for comparison across multiple orgs
• Fillable PDF
• Airtable tracker setup