Increase Brand Visibility – SayPro SCSPR-71
🎯 Quarterly Visibility Target:
Achieve a minimum of 500,000 digital and physical brand impressions through:
- Co-branded marketing campaigns
- Social media partnerships
- Sponsored events and activations
- Influencer collaborations
- Paid & earned media coverage
📌 Visibility Channels & Breakdown
| Channel | Tactics | Estimated Contribution | Responsible Team |
|---|
| Social Media | Paid ads, partner account takeovers, reels, Twitter/X threads, TikToks | 200,000+ impressions | Digital Media |
| Co-Branded Campaigns | Joint promotions with partners, hashtags, landing pages | 150,000+ impressions | Partnerships & Comms |
| Event Sponsorships | Physical banners, livestream shoutouts, logo placements | 100,000+ impressions | Events Team |
| Influencer & Athlete Collabs | Sponsored posts, interviews, highlight reels | 30,000+ impressions | PR & Talent |
| Media & PR Coverage | Articles, interviews, podcast features | 20,000+ impressions | Media Relations |
✅ Performance Indicators
| KPI | Target | Current Status | Measurement Tool |
|---|
| Total Impressions | 500,000 | ⬜ Not Started | Analytics Dashboard |
| Engagement Rate | Avg. 3%+ per post | ⬜ TBD | Meta & TikTok Insights |
| Hashtag Reach | 100K+ uses | ⬜ Planning | Campaign Monitor |
| Partner Contributions | 50% of total impressions via partner shares | ⬜ Setup | Joint Analytics |
| PR Mentions | 10+ media features | ⬜ Pending | Press Tracker |
🗂️ Action Plan
📍 1. Develop Co-Branded Campaigns
- Work with at least 3 strategic partners to launch:
- Social media contests or giveaways
- Branded wellness or sports challenges
- Dual-logo merchandise and banners
📍 2. Launch SayPro Hashtag Series
- Create and promote official hashtags (e.g., #SayProInMotion, #SCSPR71)
- Encourage user-generated content during events
📍 3. Execute Paid & Organic Social Strategy
- Schedule regular content via SayPro channels (Instagram, LinkedIn, TikTok, Facebook)
- Boost top-performing posts
- Align content calendar with key campaign days (World Sports Day, etc.)
📍 4. Event Branding
- Ensure SayPro branding is visible at all physical and digital events (stage banners, media backdrops, participant kits)
- Partner with event influencers for live streaming and brand shoutouts
📍 5. Track and Report Weekly
- Use real-time tracking tools for impressions
- Weekly social reports submitted to marketing leadership
- Adjust campaign spend or creative direction based on trends
📈 Milestone Checkpoints
| Milestone | Impression Goal | Deadline | Status |
|---|
| Social Launch Campaign | 100,000 | April 30 | ⬜ In Planning |
| First Event Activation | 150,000 | May 15 | ⬜ Scheduled |
| Partner Campaign 1 | 100,000 | May 30 | ⬜ Pending |
| Influencer Collaboration | 50,000 | June 5 | ⬜ Not Started |
| Final Visibility Report | 500,000 (total) | June 30 | ⬜ Pending |
✅ Would You Like:
- A Google Sheets tracker for weekly impression counts?
- Help drafting a #SayProInMotion campaign brief or sample influencer contract?
- A content calendar for rolling out the visibility strategy?
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