Project Title:
[Insert Project Title]
Partner Company Name:
[Insert Partner’s Company Name]
Content Type:
[Article, Video, Infographic, Blog Post, Social Media Post, etc.]
Content Release Date:
[Insert Date]
1. Content Overview
1.1 Project Description:
Provide a brief description of the co-branded content, including the overarching goal and theme. Specify how this content will align with both SayPro Magazine’s editorial focus and the partner’s branding.
- SayPro’s Editorial Focus:
[e.g., Health, wellness, lifestyle, personal development, etc.]
Partner’s Focus/Branding:
[e.g., Products, services, values, audience, etc.]
1.2 Purpose of Content:
Outline the primary purpose of the content, which could include increasing brand awareness, engaging the target audience, promoting a product/service, or educating readers.
- Main Goal:
[e.g., Promote the partner’s new wellness product, highlight a collaboration, share expertise, etc.]
Key Takeaways for the Audience:
[e.g., Tips for a healthy lifestyle, a deeper understanding of wellness practices, etc.]
2. Target Audience
2.1 Audience Demographics:
Define the specific audience that the content is intended to reach. This includes relevant age ranges, interests, geographic locations, and other key attributes.
- SayPro Audience:
[e.g., Health-conscious adults, professionals interested in wellness, millennials, etc.]
Partner’s Audience:
[e.g., Fitness enthusiasts, yoga practitioners, eco-conscious consumers, etc.]
2.2 Key Messaging:
Ensure alignment between SayPro’s editorial tone and the partner’s brand message. Define the main messages to be conveyed throughout the content.
- SayPro’s Message:
[e.g., Empowering individuals to live healthier, more balanced lives.]
Partner’s Message:
[e.g., [Partner Brand] is committed to providing high-quality, sustainable wellness products.]
3. Content Goals and Deliverables
3.1 Content Objectives:
Outline specific objectives for the co-branded content to ensure that both SayPro and the partner achieve their respective goals.
- SayPro’s Objectives:
[e.g., Drive traffic to SayPro’s website, increase social media engagement, etc.]
Partner’s Objectives:
[e.g., Promote a new product, build brand awareness, generate leads, etc.]
3.2 Deliverables:
List the content deliverables from both SayPro and the partner, including any specific formats, platforms, and expectations.
- SayPro’s Deliverables:
[e.g., Blog post, infographic, video script, social media posts]
Partner’s Deliverables:
[e.g., Brand assets (logos, product photos), expert quotes, product samples]
3.3 Content Length/Specifications:
Specify the expected length and format of the content, along with any technical specifications for videos, images, or other media.
- Article: [e.g., 800–1,200 words]
- Video: [e.g., 3–5 minutes, HD resolution]
- Images: [e.g., High-quality, minimum 300 dpi]
4. Key Messages and Themes
4.1 Core Message:
Ensure the content conveys the following key message(s) in a compelling way.
- SayPro’s Core Message:
[e.g., “Living a healthy life means making sustainable choices every day.”]
Partner’s Core Message:
[e.g., “Our product is designed to support your wellness journey by offering natural, high-quality ingredients.”]
4.2 Sub-messages:
(Optional, if necessary to break down key points or themes)
- [e.g., “Benefit 1: Enhance your energy with natural supplements”]
- [e.g., “Benefit 2: Integrate mindfulness into your daily routine”]
- [e.g., “Product Feature: Made with sustainable, organic materials”]
5. Tone and Style
5.1 Brand Voice:
Define the voice and tone of the content to ensure consistency across all platforms. Consider both SayPro’s editorial style and the partner’s branding.
- SayPro’s Voice:
[e.g., Informative, empowering, inspiring, friendly, conversational]
Partner’s Voice:
[e.g., Professional, expert-driven, supportive, fun, engaging]
5.2 Style Guidelines:
List any specific style guidelines that should be followed, including formatting, word choice, and any preferences for how content is presented.
- SayPro’s Style Guidelines:
[e.g., Use of active voice, informal but informative tone, focus on reader engagement]
Partner’s Style Guidelines:
[e.g., Avoid jargon, ensure clear and simple messaging, focus on product benefits]
6. SEO and Keywords
6.1 SEO Requirements:
List any SEO guidelines, including specific keywords, meta descriptions, and any on-page SEO elements that need to be integrated.
- Target Keywords:
[e.g., “Wellness routines,” “Natural supplements,” “Sustainable lifestyle,” etc.]
SEO Best Practices:
[e.g., Use keywords in headers, alt text for images, etc.]
7. Review and Approval Process
7.1 Timeline for Content Creation:
Outline the deadlines and timelines for each phase of the content creation process.
- Content Outline:
[Due Date] - First Draft Submission:
[Due Date] - Partner Feedback Period:
[Due Date] - Final Approval:
[Due Date]
7.2 Feedback Process:
Clarify the feedback and revision process. Outline how SayPro and the partner will collaborate to ensure the content meets expectations.
- Partner’s Review Period:
[e.g., 3–5 business days]
Revisions:
[e.g., Specify if the partner has a set number of revisions]
8. Distribution Plan
8.1 Channels for Distribution:
Detail the specific platforms or channels through which the content will be distributed.
- SayPro Platforms:
[e.g., SayPro Magazine website, SayPro social media, email newsletters]
Partner Platforms:
[e.g., Partner’s website, social media platforms, email list]
8.2 Promotion Strategy:
List the planned promotional activities to support the content launch.
- Social Media:
[e.g., Scheduled posts on Instagram, Facebook, Twitter]
Email Marketing:
[e.g., Partner content included in SayPro’s weekly newsletter]
Paid Promotion:
[e.g., Paid ads on social media platforms, PPC campaigns]
9. Legal and Compliance Considerations
9.1 Disclosure Requirements:
Ensure compliance with relevant advertising standards and disclose the nature of the partnership (e.g., sponsored content).
- Disclosure Statement:
[e.g., “This content is sponsored by [Partner Company Name].”]
9.2 Compliance with Regulations:
Ensure the content meets all applicable regulations, including advertising standards, copyright laws, and data privacy laws.
- Content Compliance:
[e.g., Content must adhere to FTC guidelines for sponsored content]
10. Approval and Sign-Off
By signing this content brief, both parties agree to the outlined objectives, timelines, and deliverables.
- SayPro Magazine Representative:
Name: ____________________________
Title: _____________________________
Date: _____________________________ - Partner Company Representative:
Name: ____________________________
Title: _____________________________
Date: _____________________________
End of Content Brief
This co-branded content brief serves as a detailed guide to ensure the content created by SayPro Magazine and its partners aligns with both brands’ objectives, maintains quality, and resonates with the target audience. Both parties should review and adjust the brief as necessary to ensure clarity and alignment throughout the collaboration.
Leave a Reply