SayPro Marketing and Promotion Launch Plan
Event Name: SayPro Monthly January SCSPR-98: Cleaning Company Retail & Exhibition Event Management
Event Dates: January 15-16, 2025
Marketing Launch Date: December 22, 2025
The marketing and promotion campaign for the SayPro Monthly January SCSPR-98 Event will focus on generating excitement and awareness through email campaigns and social media promotions. The campaign will kick off on December 22, 2025, with a structured plan to build momentum and engage potential attendees until the event date.
1. Email Campaigns
Email Campaign #1: Save the Date Announcement
Launch Date: December 22, 2025
Target Audience: All previous attendees, industry professionals, mailing list subscribers, and potential new attendees.
Subject Line: Save the Date: SayPro Monthly January SCSPR-98 Event – January 15-16, 2025
Content Highlights:
- Announce the event dates and location.
- Provide a brief description of the event focus: Cleaning Company Retail & Exhibition Event Management, including the key themes of event management, retail strategies, and logistics.
- Introduce keynote speaker Johnathan Taylor and other confirmed speakers.
- Tease the event agenda with a few exciting highlights.
- Include a call to action (CTA) to “Save Your Spot” with a link to early registration.
Email Campaign #2: Speaker Announcements and Early Registration
Launch Date: December 28, 2025
Target Audience: Attendees who expressed interest in past events, potential new registrants, and decision-makers.
Subject Line: Meet Our Expert Speakers – Early Registration Open for SayPro SCSPR-98!
Content Highlights:
- Highlight key speakers for the event, including Johnathan Taylor, Susan Carrington, Helen Carter, Michael Stone, and Richard Allen.
- Include speaker bios and their expertise in event management, retail strategies, and logistics.
- Provide a sneak peek into session topics and panel discussions.
- Announce the opening of early registration with a special discount or bonus for early registrants.
- CTA: Register Now with a link to the event registration page.
Email Campaign #3: Full Event Agenda and Final Registration Push
Launch Date: January 4, 2025
Target Audience: Attendees who have expressed interest and have yet to register, as well as previous attendees.
Subject Line: Discover the Full Event Agenda – Last Chance to Register for SayPro SCSPR-98!
Content Highlights:
- Provide a detailed agenda for Day 1 and Day 2 of the event.
- Highlight key sessions such as “Event Management Strategies” and “Strategic Partnerships & Licensing”.
- Feature testimonials from past attendees or preview the networking opportunities.
- Emphasize limited spots remaining and the urgency of securing a place.
- CTA: Register Today with a direct registration link.
Email Campaign #4: Final Reminder – Event Starts in 3 Days
Launch Date: January 12, 2025
Target Audience: Registered attendees and last-minute sign-ups.
Subject Line: Only 3 Days Left! Get Ready for SayPro SCSPR-98
Content Highlights:
- Countdown to the event with a reminder of the key dates.
- Encourage attendees to download the event app (if applicable) for easy access to the agenda, speaker details, and networking.
- Include important logistics details such as location, parking, and event timings.
- CTA: Final Check-In with a link to the event’s app or website.
2. Social Media Promotions
Pre-Event Social Media Promotion Schedule
Platform Focus: Facebook, Twitter, LinkedIn, Instagram, and YouTube.
Week 1 (December 22-28, 2025)
- Post 1: Save the Date – Event Announcement
Platform: Facebook, Instagram, LinkedIn
Content:- Share event logo and dates.
- Eye-catching graphic with “Save the Date” message.
- CTA: “Mark your calendar for January 15-16, 2025! More details coming soon!”
- Hashtags: #SayProEvent2025, #EventManagement, #RetailInnovation
Week 2 (December 29, 2025 – January 4, 2025)
- Post 2: Speaker Announcement
Platform: Twitter, LinkedIn, Instagram Stories
Content:- Introduce Johnathan Taylor and other key speakers.
- Share their photos and a brief bio.
- CTA: “Get ready to hear from industry leaders! Early registration is open.”
- Hashtags: #SayProSpeakers, #RetailStrategies, #EventLeadership
Week 3 (January 5-11, 2025)
- Post 3: Full Event Agenda Overview
Platform: Facebook, LinkedIn, Instagram
Content:- Share a post outlining the full event agenda and highlights.
- Feature a graphic with the event’s agenda on the first slide.
- CTA: “Explore our agenda and secure your spot!”
- Hashtags: #SayProAgenda, #EventAgenda, #NetworkingOpportunities
- Post 4: Speaker Teaser Video
Platform: YouTube, LinkedIn, Instagram Reels, Twitter
Content:- Short video featuring clips from the keynote speaker and other session previews.
- CTA: “Don’t miss the chance to hear from the best! Register now.”
- Hashtags: #SayPro2025, #EventManagement, #IndustryLeaders
Week 4 (January 12-14, 2025)
- Post 5: Countdown to Event
Platform: Instagram, Facebook, Twitter
Content:- Countdown graphic with “3 days to go!”
- CTA: “Only a few spots left—don’t miss out!”
- Hashtags: #3DaysToGo, #SayProEvent2025, #EventCountdown
- Post 6: Final Registration Push
Platform: All Social Platforms
Content:- Final reminder with registration link.
- “Last chance to register and join us at SayPro SCSPR-98!”
- Hashtags: #FinalCall, #SayProEvent2025, #EventRegistration
3. Additional Promotional Activities
Paid Ads (Social Media & Google Ads)
- Launch Date: December 22, 2025
- Targeted ads on Facebook, Instagram, and LinkedIn aimed at professionals in event management, retail, manufacturing, and logistics industries.
- Ad Content: Promote early registration, highlight the value of attending, and encourage networking.
Influencer & Industry Partner Collaboration
- Reach out to industry influencers and event partners to promote the event via their channels.
- Offer exclusive promo codes or discounts for followers to drive more registrations.
Content Marketing Blog Post
- Publish Date: December 23, 2025
- Content will focus on “Why Attending SayPro SCSPR-98 is Essential for Event and Retail Professionals.”
- Share insights into event themes, key sessions, and how attending can benefit individuals’ professional development.
Conclusion
By starting the email campaigns and social media promotions on December 22, 2025, this strategic plan will generate excitement, engage with attendees early, and provide consistent reminders leading up to the event. With a well-rounded approach including email blasts, social media posts, and additional promotional efforts, SayPro will maximize attendance and ensure the event’s success.
Leave a Reply