SayPro Week 3 – Digital Publishing & Promotion

Week 3 – Digital Publishing & Promotion, as part of SayPro’s SCSPR-31 May 2025 Workplan:

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✅ Week 3 – Digital Publishing & Promotion

SayPro Strategic Partnerships Office | SCSPR-31 | May 2025

Objective: Publish approved content online and begin promotion through SayPro’s digital platforms to ensure visibility, engagement, and partner recognition.

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Key Tasks:

🔹 Upload Features to SayPro Magazine Website Section

• Upload finalized articles, interviews, case studies, and impact stories to the SayPro Magazine section at www.saypro.online.
• Ensure each post includes:
  • Correct formatting and layout for web (titles, subtitles, tags, hyperlinks)
  • Partner logos and attributions
  • High-resolution multimedia (images, videos, embedded quotes)
  • CTA buttons (e.g. “Learn More,” “Join Program,” “Partner With Us”)

🔹 Assign SEO Tags and Categories

• Use relevant keywords and sector categories (e.g. youth entrepreneurship, green tech, digital finance) to improve discoverability.
• Link related content to increase internal navigation and session time.

🔹 Preview and Approve Web Content

• Review all uploaded content for layout, grammar, mobile responsiveness, and visual consistency.
• Perform final checks with the editorial team before publishing live.

🔹 Promote via SayPro Digital Channels

• Create teaser posts for each feature and schedule across:
  • SayPro social media platforms (LinkedIn, Facebook, Twitter/X, Instagram)
  • Email newsletter to SayPro’s subscriber base
  • SayPro WhatsApp broadcast lists, where applicable

🔹 Tag Partners and Encourage Resharing

• Notify featured partners with social media toolkits and direct post links.
• Encourage partners to co-promote the content through their networks.

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Expected Outputs by Week’s End:

• 🌐 At least 5 features published to the SayPro Magazine section
• 📲 Digital promotion initiated across 4 channels
• 📈 Engagement and click-through tracking started via SayPro analytics dashboard
• 🗣 Featured partners acknowledged and tagged online

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Team Notes:

• Use the SayPro Web Publishing Checklist to ensure consistency and quality.
• Log publishing links in the SCSPR-31 Publishing Tracker.
• Coordinate with the Analytics & Impact Unit to begin tracking engagement data.