🎯 Objective:
Grow the audience and influence of SayPro Magazine by increasing total readership by 15% quarter-on-quarter (QoQ), through enhanced content, strategic promotion, and partner engagement.
📊 Target Overview
| Quarter | Baseline Readership | Target Increase (15%) | Target Total | Actual Readership | Status |
|---|---|---|---|---|---|
| Q1 2025 | 10,000 | — | 10,000 | (Fill in) | ✅ Complete |
| Q2 2025 | 10,000 | +1,500 | 11,500 | (Fill in) | ⬜ In Progress |
| Q3 2025 | 11,500 | +1,725 | 13,225 | ||
| Q4 2025 | 13,225 | +1,984 | 15,209 |
🔍 Key Growth Drivers:
- Feature high-visibility partners with large audiences
- Cross-promotion through SayPro and partner social media, websites, and newsletters
- Email campaigns targeting new sectors and regions
- Use of interactive content (polls, videos, infographics)
- SEO optimization of article titles and summaries for higher search rankings
📂 Supporting Tools and Actions:
- Use SayPro Analytics Summary Template to monitor monthly traffic
- Embed SayPro Feedback Form to understand reader preferences
- Track performance of promotional campaigns (social media CTR, email open rates)
- Schedule monthly review meetings with SayPro Media & Outreach Team
✅ Success Criteria:
- Achieve or exceed 15% increase in unique readers each quarter
- Reach new reader segments by geography or industry
- Maintain or improve engagement metrics (e.g., average time on page, bounce rate)
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