Expand SayPro’s Network – SCSPR-71 Objective
🎯 Quarterly Target:
Connect with at least 100 key decision-makers, influencers, and stakeholders in the sports ecosystem—including those from:
- Professional leagues & teams
- Sports brands & agencies
- Nonprofits & community sports initiatives
- Sports media platforms
- Athletes, influencers, and thought leaders
- Academia & sports innovation hubs
📌 Networking Categories & Quotas
| Category | Type of Stakeholder | Target Contacts | Notes |
|---|
| Corporate | Brand leaders, sponsorship heads, marketing executives | 25 | Preferably from sportswear, health & wellness, or media |
| Sports Organizations | Team managers, league officials, federation reps | 20 | Mix of national and grassroots |
| Media & Content | Sports journalists, podcasters, content creators | 15 | Focus on digital-first creators |
| Influencers & Athletes | Professional athletes, fitness icons, micro-influencers | 20 | 10 must have 50K+ followers |
| Academia/NGOs | Researchers, sports scientists, sports development leaders | 10 | Universities or NGOs with aligned values |
| Innovation & Tech | Founders of sports tech startups, app developers | 10 | Prioritize those with community tools or engagement platforms |
✅ Performance Indicators
| KPI | Target | Tracking Tool | Status |
|---|
| Total New Connections | 100 | CRM or Airtable Log | ⬜ Not Started |
| Contact Info Captured | 90% of connections | Networking Log Sheet | ⬜ In Progress |
| Follow-Up Rate | 75% contacted post-event | Email Tracker | ⬜ Pending |
| Partnership Conversion Rate | 5–10% turned into active collaboration leads | Lead Pipeline Sheet | ⬜ Planning |
🗂️ Tactics & Action Plan
📍 1. Curated Stakeholder Lists
- Use LinkedIn, CRM data, and event registration lists to build targeted outreach lists by category
- Pre-research contact background and interests for tailored engagement
📍 2. SayPro Networking Toolkit
- Create a “Digital Introduction Kit” with SayPro overview, partnership highlights, and contact info
- Include a 1-pager and link to SayPro video/pitch deck
📍 3. Attend or Host Key Events
- Organize at least 2 SayPro mixers, roundtables, or digital meetups
- Attend major events like sports summits, sponsor expos, and wellness forums (virtual & physical)
📍 4. Follow-Up Campaigns
- Use personalized emails and LinkedIn messaging
- Track connection stage (Initial Contact → Meeting → Proposal Discussion → Partner)
- Assign team members to maintain and grow each relationship
📍 5. Record & Report
- Weekly log of new connections and engagement level
- Use a Stakeholder Tracker Template to maintain visibility across the team
- Share key introductions with Strategic Partnerships leadership biweekly
📈 Milestone Checkpoints
| Milestone | Target Connections | Deadline | Status |
|---|
| Kickoff Phase | 30 connections | April 30 | ⬜ In Progress |
| Midpoint Review | 60+ contacts | May 31 | ⬜ Scheduled |
| Event Networking Push | 80+ contacts | June 15 | ⬜ Planning |
| Final Target | 100+ contacts | June 30 | ⬜ Pending |
✅ Would You Like:
- A CRM-style Airtable tracker or Google Sheet template for contact logging?
- A SayPro Digital Introduction Kit or 1-page overview to share during outreach?
- A sample networking email or LinkedIn message template?
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