Evaluating Potential Partnerships Based on Strategic Value and Impact
As part of SCSPR-71, SayPro emphasizes not only identifying potential partners but also rigorously evaluating them to ensure alignment with its mission to drive innovation, empowerment, and inclusion in global sports. This framework enables participants to assess partners systematically across multiple dimensions including market reach, strategic fit, and mutual benefit.
✅ Evaluation Criteria
Each potential partner should be assessed using the following three core pillars, each with key sub-criteria:
🧭 1. Strategic Alignment with SayPro Goals
| Sub-Criteria | Evaluation Focus |
|---|---|
| Mission and Vision Compatibility | Does the partner support youth empowerment, community wellness, or innovation in sports? |
| Thematic Relevance | Is the partner active in areas like gender equity, digital innovation, or sport-for-development? |
| Long-Term Potential | Can the partnership grow or evolve beyond a single campaign or event? |
| Cultural and Ethical Fit | Do the partner’s values and public image align with SayPro’s social impact priorities? |
🌍 2. Market Reach and Influence
| Sub-Criteria | Evaluation Focus |
|---|---|
| Geographic Reach | Does the partner operate locally, regionally, or globally? |
| Audience Access | Does the partner provide access to youth, fans, policymakers, or niche markets? |
| Media & Digital Presence | Does the partner have a strong online following, influencer reach, or media leverage? |
| Reputation & Brand Equity | Is the partner respected in the industry and associated with credibility or impact? |
🤝 3. Mutual Value and Partnership Benefits
| Sub-Criteria | Evaluation Focus |
|---|---|
| Resource Contribution | What can the partner provide (funding, expertise, media, infrastructure, talent)? |
| Opportunities for Co-Branding or Campaigns | Can joint marketing or co-creation enhance SayPro’s visibility or programming? |
| Community or Institutional Access | Can the partner open doors to schools, clubs, federations, or new audiences? |
| Willingness to Collaborate | Is there clear interest, openness, and intent to engage in shared goal-setting? |
📊 Scoring Matrix (Example)
You can use a 0–5 scale (0 = Not aligned, 5 = Excellent fit) for each sub-criterion. Below is a simplified scoring table you can customize for each partnership evaluation:
| Partner | Strategic Fit (25 pts) | Market Reach (20 pts) | Mutual Benefit (20 pts) | Total Score (out of 65) |
|---|---|---|---|---|
| Brand A | 22 | 18 | 17 | 57 |
| Club B | 15 | 10 | 12 | 37 |
| University C | 24 | 15 | 18 | 57 |
🟢 Scores 50–65: High priority partnership
🟡 Scores 35–49: Medium potential; explore with conditions
🔴 Scores below 35: Not recommended for current cycle
🧩 Integration with SCSPR-71
This evaluation process will:
- Help create a prioritized partner shortlist
- Guide resource allocation and team assignments
- Enable smarter negotiation by clearly defining mutual value
- Ensure all collaborations align with SayPro’s mission and long-term vision
🛠️ Tools for Implementation
- SayPro Partner Evaluation Sheet (Excel/Google Sheets template)
- Miro/Notion boards for visualizing partner landscapes
- Weekly review sessions to align evaluations across regional teams
- Integrated CRM or database tagging system for tracking scores and outreach status
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