SayPro Partnership Performance Evaluation Template

SayPro Partnership Performance Evaluation Template

This Partnership Performance Evaluation Template is designed to assess the effectiveness of each strategic partnership, focusing on measurable metrics such as traffic, engagement, and conversion rates. This form will help SayPro monitor the success of its collaborations and make data-driven decisions for future partnerships.

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Partnership Performance Evaluation

1. General Information

• Partner Name: ______________________________________
• Partnership Type: (Influencer, Brand, Content Creator, Affiliate, etc.)
  • ☐ Influencer
  • ☐ Brand
  • ☐ Content Creator
  • ☐ Affiliate
  • ☐ Other: __________________________
• Start Date of Partnership: ____________________________
• End Date of Partnership (if applicable): __________________
• Primary Campaign(s) Involved: ________________________

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2. Key Performance Metrics

Please evaluate the following metrics for this partnership based on the data collected for the given period.

Metric	Target	Actual Result	Comments/Observations
Impressions	__________________	______________________	What were the total impressions driven by this partnership? How did it perform against expectations?
Click-Through Rate (CTR)	__________________	______________________	Was the CTR higher than expected? How did the CTA perform?
Engagement Rate	__________________	______________________	Evaluate the level of interaction with posts (likes, comments, shares).
Conversion Rate	__________________	______________________	How many conversions (e.g., sign-ups, purchases) came from this partnership?
Referral Traffic	__________________	______________________	How much traffic did the partner drive to SayPro’s website or landing pages?
New Followers Gained	__________________	______________________	How many new followers or connections were gained through the partnership?
Cost per Conversion	__________________	______________________	Was the cost of conversion within acceptable limits based on the campaign budget?
ROI (Return on Investment)	__________________	______________________	Evaluate the overall ROI of the partnership (e.g., revenue generated vs. cost of partnership).

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3. Campaign-Specific Metrics

Metric	Target	Actual Result	Comments/Observations
Number of Collaborative Posts	__________________	______________________	How many co-created or partner-driven posts were executed during the partnership?
Social Shares/Impressions per Post	__________________	______________________	How many impressions or shares did the posts from this partnership achieve?
User-Generated Content (UGC)	__________________	______________________	How much UGC was created as a result of the partnership (e.g., people reposting content)?
Lead Generation	__________________	______________________	Did the partnership result in lead generation for SayPro? How many leads were gained?
Hashtag Performance	__________________	______________________	Evaluate the performance of any unique campaign hashtags used during the partnership.

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4. Audience Alignment

• Target Audience Match:
  • ☐ Excellent alignment
  • ☐ Good alignment
  • ☐ Fair alignment
  • ☐ Poor alignment
    Comments: _____________________________________________
• Audience Growth Impact:
  • ☐ Significant increase in relevant audience
  • ☐ Moderate increase in relevant audience
  • ☐ No significant impact on audience growth
  • ☐ Negative impact (e.g., mismatch in audience) Comments: _____________________________________________

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5. Content Effectiveness

• Content Quality:
  • ☐ High-quality content created
  • ☐ Adequate quality content created
  • ☐ Low-quality content created
    Comments: _____________________________________________
• Brand Voice Alignment:
  • ☐ Perfect alignment
  • ☐ Good alignment
  • ☐ Moderate alignment
  • ☐ Poor alignment
    Comments: _____________________________________________

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6. Partnership Communication & Collaboration

• Communication Frequency:
  • ☐ Excellent (regular and proactive communication)
  • ☐ Good (occasional but effective communication)
  • ☐ Poor (sporadic and reactive communication) Comments: _____________________________________________
• Collaboration Ease:
  • ☐ Smooth collaboration throughout
  • ☐ Some challenges, but manageable
  • ☐ Many challenges, difficult to work together
    Comments: _____________________________________________

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7. General Observations & Feedback

• What worked well in this partnership?
• What could be improved for future partnerships?
• Additional Recommendations for Future Partnerships:

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8. Conclusion & Overall Partnership Evaluation

• Overall Partnership Effectiveness (on a scale of 1-10):
  • 1 = Very Ineffective, 10 = Extremely Effective
  • Rating: _______________
• Would you recommend continuing, expanding, or ending this partnership?
  • ☐ Continue with modifications
  • ☐ Continue as is
  • ☐ Discontinue
  • Reason: _____________________________________________

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9. Final Approval

• Evaluated By (Name & Position): ________________________
• Date of Evaluation: ________________________

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This Partnership Performance Evaluation Template provides a clear, structured way to assess each partnership’s effectiveness. It helps SayPro make informed decisions on whether to continue, adjust, or terminate partnerships based on data-driven insights and measurable results.